[By Jamie S. Walters; from Berrett-Koehler Publishers]

Preface: The Great Power of Small Enterprise

Acknowledgments

Section One:
Key No. I: There’s More Than One Way To Define Growth

Chapter 1: Finding Quality in the Land of Quantity

Chapter 2: Appreciating the Power of Small Enterprise

What Is a Small Business? / The Contributions of Small Business to Society

Chapter 3: Which is Better, Big or Small?

Advantages and Disadvantages of Small Groups and Enterprises / Making the Most of Small-Group Advantages

Chapter 4: Moving From Quantitative Growth to Qualitative Evolution

Transformative Small-Business Journeys

Chapter 5: Profiles in Growth

Perseverance: The Journey of AIRS International / Redemption: The Journey of San Francisco Renaissance / Renewal: The Journey of Shelby Designs and Illustrates / Emergence: The Journey of Ummelina International Day Spa / Creating a Personal Definition for Growth

Section Two:
Key No. 2: To Live Large, You Have to Vision Big

Chapter 6: Vision in Small Enterprises

Chapter 7: Twelve Priorities of Big-Vision Small Businesses

Big-Vision Priorities and Business Norms / Pursuing Big-Vision Values While Meeting Real-World Challenges

Chapter 8: The Guiding Vision

How Does Vision Differ From Mission and Core Values? / Why Do You Have to Reflect Upon and Articulate Your Vision? / A Reflection on Where We Spend Our Time and Energy

Chapter 9: Vision Profile: The Cat Doctor

Taking the Vision Into Action

Chapter 10: To Plan, or Not to Plan?

Why Don’t Small-Business Owners Plan?

Chapter 11: Approaches to Visioning and Planning

Exercise: Putting it All Together / Working From Your Own Standards

Section Three:
Key No. 3: Right Relationship is a Big-Vision Craft

Chapter 12: Right Relationship as a Pathway for Qualitative Growth

Chapter 13: Golden Rules for Right Relationships

Putting the Golden Rules Into Practice

Chapter 14: Creating Right Relationships With Employees

Before the Interview / During the Interview / Alternatives to Hiring Full-Time Employees

Chapter 15: Maintaining Right Relationships With Employees

Orientation: Getting Off to a Good Start / For Great Performance, Get Clear on Roles / Communication and Company Goals / Performance Evaluation and Recognition / Ending Relationships That are no Longer Mutually Beneficial

Chapter 16: Creating Right Relationships With Customers

Right Relationships Begin Before the Sale / Common Expectations

Chapter 17: Maintaining Right Relationships With Customers

Attention to Detail / Leaving Things as You Find Them / Reality Checks / When Parting Ways is the Right Choice / Finding the Energy – or Inspiration – for Practicing Right Relationships

Section Four:
Key No. 4: To Live From the Source, Replenish the Well

Chapter 18: Wisdom and Mastery in Business

Faith and the Marketplace: Old or New Trend? / Where Religion and Work Meet / The Need for Meaning in the Workplace / Common Wisdom and Mindset Challenges

Chapter 19: Money and Risk

Chapter 20: Competition

Chapter 21: Success and Failure

Chapter 22: Time and Balance

Chapter 23: Wisdom and Mastery Practices

Personal Reflections on Mastery and Wisdom Practices

Parting Thoughts: Where Do You Go From Here?

Notes

Bibliography and Reading Guide

Index

About the Author

[The BVSB expanded paperback edition contains 233 pages]

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