Big-vision enterprise essentials
CAN SALES BE AUTHENTIC, ETHICAL, AND EFFECTIVE?
Regardless of industry or title, we're all salespeople in some way, shape, or form. We have to be in order to put our talents to a good use, build strong relationships, and gain the recognition we need in order to attract right-fit clients and opportunities to apply our expertise and be of service.
Many big-vision business owners dislike the very thought of "sales," though, connecting it with slick, unethical practices and less-than-savory salesmen. But sales, in and of itself, is a neutral practice that can be approached and implemented for good or ill, and with integrity instead of a lack of integrity.
The full text of this article highlights several key sales techniques used by successful, high-integrity salespeople, including self-employed entrepreneurs. (You might be surprised by how much you can learn - or recognize - from sales methods.).