Marketing is an art and science that a good number of enterprises do very poorly, a few do very adeptly, and many do marginally. But for the marketers who excel at combining integrity, skillful communication, and adept distribution, the rewards include an enjoyable journey and rewards along the way.

For small enterprises especially — whether solopreneur operations or staffed organizations — authentic and creative marketing can be both fun and highly effective at distinguishing both the personality and the capability of the enterprise.

Unfortunately, some small-business owners do themselves a disservice by committing at least one of several marketing mistakes (and often several). Such mistakes can dissolve the advantages gained from brilliant marketing, and do the enterprise real damage if the marketing effort is mediocre.

What are some of the mistakes that small enterprise owners will want to avoid in their marketing effort?