Many entrepreneurs - particularly conscious entrepreneurs - find themselves at odds with the traditional business planning and marketing approaches. And yet all organizations, be they for-profit or non-profit, must market effectively to generate the revenues and awareness that serve the organization's mission and purpose.
For those who consider themselves conscious entrepreneurs, or who strive to be conscious entrepreneurs, effective and genuine marketing is crucial. How else are you going to create a viable enterprise through which to do your work? How else are you going to help raise awareness, and draw to you the people that might be best served by your conscious products and services?
If you approach your marketing with positive intention and clear vision and goals, and communicate honestly, you'll have good results and a clear conscience. And you may even have a little bit of fun.
The full text of this article highlights seven specific tips to help you bring your marketing effort into alignment with your authentic vision and sense of integrity.