Ivy Sea Online: Can your marketing effort be more conscious?

Conscious-enterprise principles take "business as usual" into a higher and more deliberate realm of envisioning, planning, action, and attraction. Conscious enterprise originates inside - within the entrepreneur and her vision for the enterprise (and lifestyle) - and radiates with deliberateness outward. The same is the case with conscious-marketing.

When it comes to marketing, what does "business as usual" usually look like?

"Business as usual" marketing might start with a clear vision, but more often it begins with a statement more like "This is what I do, this is how you're supposed to market, so this is what I should do."

From there, "business as usual" marketers might eliminate from their marketing list the tactics that involve things they're uncertain about or uncomfortable with — say, writing or speaking or connecting by phone — and then shoot out mailers to as many people as possible, or attend a couple of "networking mixers", or maybe even schedule a talk to a local association group.

And just as often, "business as usual" marketers feel like there's something missing — something missing from their approach, and from the results they get from their marketing efforts. Usually, there's a good bit of anxiety, too, over a general feeling that "I know I should be doing something else..." In these ways, "business as usual" marketing can be a bit mindless, and seem more than a little bit rote.

Conscious marketing, like conscious enterprise in general, gets a lot more customized and a lot more deliberate. In taking a more conscious approach to marketing, your strategy is rooted in your vision, and moves through a clear idea of who your ideal clients are and what, specifically, you offer (and how), and then activates and radiates via a carefully selected menu of marketing tactics and avenues in order to reach particular groups or types of people who can benefit — immensely — from your products and services.

Conscious marketing — and conscious enterprise — are ideally suited to big-vision solopreneurs and small-enterprise owners, because working consciously makes that all-important connection to the entrepreneur's vision and motivation, aligns it with his or her gifts and skills and desired lifestyle (and work style/pace), and radiates outward with the intention of meeting ideal clients (and others) half-way. Marketing thus becomes not just "rote selling", but actively and authentically helping your clients to find you.

Because of this connection to vision and inherent gifts and "distinguishers", conscious marketing can also be a whole lot more fun — and much more effective in both cost and results.

Return to the index page for this Ivy Sea Online edition on marketing

Don't miss our other Conscious-Marketing features, including VIP-only selections such as "Can your ideal clients find you?"

You might want to check out the new Authentic Marketing and Sales Essentials PDF guide and workbook, or our SOHO/SoloPreneur Quantum Leap Guide, both available in the Ivy Sea Online PDF Resource Store.

Why wait to act upon these and other "conscious, big-vision entrepreneur" tips? Connect with Ivy Sea for a telephone-consultation. Take the leap...