Ivy Sea Online: Can your "ideal clients" find you?

For many solopreneurs and small-enterprise owners — particularly big-vision conscious-entrepreneurs — "business as usual" marketing strategy is a bit like wandering around a forest with neither map nor compass, hoping you'll bump into someone. Results from such an approach can be both inadequate and unsatisfying.

Most big-vision, conscious enterprisers have very specific reasons they're doing what they're doing, and most have a certain way they believe it can and should be done.

What's more, conscious-enterprisers have particular inherent gifts and skills — some directly related to the product and service they offer, and some that one might consider "value added." Combine this with the potential advantages of small, specialized groups, and you've got some powerful potential.

Unfortunately, many big-vision soloists and small-enterprise owners don't know exactly what their unique gifts, skills, and other "distinguishers" are. Most aren't familiar with the potential advantages of small-sized groups.

Worse yet, most haven't taken the time to identify and/or articulate a vision that can help define these distinguishers and create the plan to "radiate" that information to the very people that can be best served — their ideal clients.

So it's no surprise that the actual marketing plan, if there is one, is haphazard, inconsistent, and possibly even at odds with the entrepreneur's actual vision and desired work- and lifestyle. As the saying goes, if you don't know where you're going, you'll end up somewhere else.

But the same is true in relation to the people who are trying to find you — the people who need and can be helped immensely by your products, services, and/or unique approaches or manner. If your "ideal clients" are trying to find you, can they do so easily?

Making it easy

Think of it as leaving a bread-crumb trail, or lighting lamps that will illuminate the path to (and perhaps from) you. Each "conscious marketing" bread-crumb, or lamp, will be easy for certain ideal clients to find, and will help to lead them to you for more.

Your ideal conscious-marketing plan depends completely on your vision, your inherent gifts and skills, your preferences, your goals, and who your ideal clients are. From there, you can very deliberately select marketing and outreach tactics that help to create a trail to and from you, so that your ideal clients will easily find their way to you when they begin looking.

The most effective conscious-marketing efforts will clearly illuminate your style, your uniqueness, your particular services and/or products. They'll convey a sense of the "authentic, dynamic you" and make it easy for your ideal clients to say, "Yes, that's exactly the way I want to feel. That's what I'm looking for. That's the problem I need help in resolving in the way that's best for me."

What does your bread-crumb trail look like? Are your lanterns lit? Are you making it easy for your ideal clients to find you? (Do you even know who your "ideal clients" are, or what your "ideal marketing" tactics are?) It's a great time to find out the answers to these questions, and boost your conscious marketing power.

You may want to check out the Ivy Sea "Authentic Marketing & Sales Essentials" PDF guide and workbook, available now in our Ivy Sea Online PDF Resource Store.