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June 1, 2011 - Vol. 10, No. 12 Greetings! First, if you found your way here from Rick Sidorowicz's Mindful Network, welcome! You'll find the Vision & Inspiration Zappers edition here. And if you're a curious adventurer who wants the 4-1-1 about recent aha's and insights into authentic marketing and your 'unique', welcome to you, too ... and read on! When I say authentic marketing, I mean really authentic marketing that's actually effective and leaves you feeling good about it, as opposed to the marketing approach that, well, doesn't leave you (or the recipients) feeling good or helped at all. In truth, I've been exploring this -- authentic & conscious marketing -- for over 10 years now. I've written about it, experimented with it, researched it, consulted on it, have been interviewed about it, and even received a request 5 years ago from a top-notch publisher to write a book on it (I regretfully declined, because I was in the thick of another project). All that to say, it's not a new topic of interest for me. But it is an ever-evolving one. Authentic marketing is really important, and for a whole lot of reasons, authentic marketing can be really challenging. This is true all the way around, but it's particularly true for Heart & Purpose-Centered solopreneurs, small-biz owners, and change artists (which includes individuals who want to positively shine in the midst of their crowd). Why? First, HPC entrepreneurs and change artists have a heart-felt vision and servicesand products (or gifts and skills) designed to meet the needs of these wild, transformative times ... co-creating a new paradigm, not propping up or doing the Zombie-go-along thing for the one that's passing. But if no one can find you, or they can't see your 'unique' -- what distinguishes you from the rest of the birds in the flock -- then you end up holding all of that vision, passion, and seriously needed and valuable expertise and mojo. That doesn't serve anyone. The problem? Heart & Purpose-Centered biz-owners often have a certain sense of humility, for one thing, so can feel a bit sheepish about making their 'unique' really shine. And some fabulously talented, gifted, super-value people may not even knowing what their 'unique' is! Secondly, many of these same wonderful, gifted people shrink from traditional marketing and sales approaches -- and feel completely slimed by the 'snake oil salesman' approach, however new the wording or surface-vibe seems. Yet for such valuable services, gifts, and perspectives, it's really important to find ways to authentically 'give voice' to your message so that your ideal clients can find and/or recognize you. And that's what really jazzes me! Every time I work with a fabulously talented Heart & Purpose-Centered entrepreneur, leader, or change artist, and help them get a clear I.D. on their 'unique', and then help them identify how to really shine that in their communications (including marketing-comms), I know that their very valuable services are that much more visible to the ideal-clients who are looking for them! One by one, co-creating that new paradigm. If authentic marketing is something you're interested in -- or something you really need to be doing more effectively -- I've put together a few resources just for you. You'll find the info and several article links below (along with the latest on the Feminine Mojo Show and The Blogs!). And if you'd like to take a Quantum-Leap in your Authentic-Marketing, I put together a new package that I am opening right now to five people, take a look at the sidebar, follow the link, and sieze the day! Blessings A-Plenty, ------------------------ Jamie S. Walters P.S. BE ONE OF 5 PEOPLE TO QUANTUM-LEAP YOUR AUTHENTIC MARKETING - Follow the link to find out more. P.S. S OTHER HANDY RESOURCES FOR HEART & PURPOSE-CENTERED ENTREPRENEURS AND CHANGE AGENTS - Find out more...
CAN YOUR 'IDEAL CLIENTS' FIND YOU? That's really what authentic marketing is about, you know -- helping your 'ideal clients' find you. Seeing it that way, and knowing (and communicating) your 'unique', can make a big, big difference. This article shares a couple of clues about 'lighting those lanterns' (and includes several good questions to get you started!). Read the full article - "Can Your 'Ideal Clients' Find You?" - here at Ivy Sea Online. CAN YOUR MARKETING BE MORE AUTHENTIC & CONSCIOUS? Authentic, c-enterprise principles take "business as usual" into a higher and more deliberate realm of envisioning, planning, action, and attraction. Leap on over to "Can Your Marketing be More Authentic & Conscious" for a lovely taste... ON THE FEMININE MOJO SHOW (Internet-Radio on BlogTalkRadio) I've felt really fortunate to learn that the Feminine Mojo Show has a quickly growing audience of listeners, with over 1000 people listening in to these inspired conversations! Listeners, thank you! Among the most popular Feminine Mojo Shows * The Sophia Mysteries Series - Jamie talks with scholar and Sophian Mysteries expert, John Lamb Lash about Sophia & why the Mysteries are relevant to us right now * Divine Feminine Fire with Teri Degler (lots of Shakti Presence in this mojo-full convo!) * Mary Magdalene - The several shows about Mary Magdalene are among listener favorites (we're not surprised at that, are we!) * What the Experts 'forgot' to tell us about the ancient priestesses and goddess tradition we inherited from the Greeks, with Dr. David Hillman (a fab, fab, fab convo!) ...and more. (Follow Twitter and/or Facebook for updates and announcements -- you'll find the options just above (see those little graphics?) or at the FeMojo Show page (follow this link). Check out The Feminine Mojo Show page and ask for a 'show reminder'... FEMININE MOJO V-SCHOOL You really just have to check it out. Check it out and join us in the Feminine Mojo V-School... SESSIONS & INDEPTH CONSULTATIONS Clients have all kinds of raves for their sessions and consultations with Jamie (and about their more indepth consulting projects with Jamie and her Ivy Sea Peeps). Clients talk about how their Mojo sessions helped them to: • make heart-aligned quantum leaps • clear creative blocks that had plagued them for way too long (and find themselves overflowing with new creative inspiration and action!) • make decisions they were putting off or just not seeing clearly • feeling super-clear, super-inspired and super-energized about their heart & purpose biz, leadership or change artistry ...and other lovely, real-deal fabulous things. Schedule your Mojo consultation sessions or a more indepth project or special-initiative consultation. Send an email to info 'at' ivysea 'dot' com to explore which Mojo-Flow option is best for you, and to schedule your session-series to Get Your Mojo Flowing. Read client raves, learn about sessions, and schedule your consultation now...
Did you miss the recent Mojo-SeaZines on: Do You Experience These 'Vision & Inspiration Zappers'? Grace, Presence, and Creative Idea-Power (May 11, 2011) Spring Forward: Venus, Green Man, Special 9s & 'Magical May' Rat-Race Fatigue (Do You Have It)? The Conscious Feminine and Feminine Leadership The Creativity Issue - It's Time to Spark Your Muse De-Stress & Clear the Toxic & Negative Energies That Drag You Down
Until next time... Wishing you inspired vision, heartful purpose, and artful relationships. Heart-Full Mojo Blessings, |
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