If employees energetically embraced every new initiative, change and whim leaders asked them to support, their "motivation charge cards" would have been maxed out long ago. This is particularly true given the erosion of trust in executives over the past few years, prompted by one too many corporate-ethics scandals, and far too many trough-bloated executives.

As a result of eroded trust and increased cynicism, deliberate, effective communication is more crucial than ever.

This article succinctly reviews "the buy-in conundrum" and active versus passive buy-in, and shares seven tips for gaining true buy-in.

The full "Buy-in - Earning genuine support for your initiative" article is now available in our VIP Content Collection, and in our custom-created PDF Tip Kits such as "Inspired-Leadership Essentials" or "Change Communication."