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CAN SURVEYS HELP YOU TO "DELIGHT" YOUR CUSTOMERS?

Many organizations churn out - and cite - surveys to help them attract customers, refine strategies, woo analysts, and support their business cases. Jargon abounds about "delighting your customers" and other attractive claims and promises.

Most of these surveys are quantitative, and most of the data gleaned is of a statistical nature - 60-percent of employees are dissatisfied (or satisfied), or 45-percent of customers have a good (or unclear) idea of what the organization is about. While such data can be useful in a general way, it's not the best information for creating or refining effective strategy. That's where qualitative surveys can perform best.

The full text of this article - excerpted from the acclaimed book, Big Vision, Small Business - offers a perspective for leaders of organizations of all types and sizes on the difference between qualitative and quantitative surveys, and the reality of "delighting" your customers.

The full version of this dialogue-starter is available to our VIP Members in the VIP-only content collection.

Many articles are available to all of our Ivy Sea Online visitors, in the current site edition, as well as in the New-Era Leadership, Conscious Work, and Wisdom & Mastery portals.

Ready to transcend old limits and step into new realms of vision and creativity? Ivy Sea Founder Jamie Walters and Ivy Sea collaborators work with clients to help them to understand, clarify, and articulate their own "transcendent" vision and values; and then integrate those values and insights into their entrepreneurial or livelihood endeavors, leadership styles, and organizational transformation efforts.

For a consultation, to learn more about Jamie and Ivy Sea, or to discuss other resources that can meet your needs, give us a call or send us an email with your inquiries.