This edition of Ivy Sea Online — about visionary marketing that is deeply connected to your truest values, integrity and purpose — takes a look at how conscious-enterprisers and new-era leaders can not only overcome 'objections', but also transcend the common perception of marketing and sales as 'slick, sleazy, and ethically challenged'.

Conscious-enterprises focus on vision, values, and purpose that are both well-articulated and lived in their communications and interactions, thus helping to restore an experience of integrity, respectfulness, humanity, and dignity to marketing, and to business. The superficial interactions and shallow jargon of the 'business-as-usual marketing machine' are replaced by authentic, meaningful, and distinguished connections with those for whom your products and services are an excellent fit.

Conscious-enterprisers and new-era leaders center themselves and their groups in an authentic, deeply felt vision and set of articulated values, and skillfully communicate the distinguishing elements so that their right-fit customers (and vendors, partners, and employees) can find them more easily.

Knowing the power of word and image to communicate directly and subtly, the conscious-enterpriser chooses language, phrasing, and symbolism very mindfully, so that it reflects who they are — it's not cloned or 'borrowed' from another organization's information.

If you have questions or want to explore how to fine-tune your authentic marketing with your vision and values, or other 'powerful ideas' that are important for you, contact us to schedule a private, tailored consultation. We welcome your email or telephone inquiry (415.752.6317).

Explore some of the issues and potentials of visionary, integrity based and purpose-centered marketing — starting with these feature articles, dialogue-starters, and vision-catalysts:

Available now in our public cyber-library:

— Can your marketing effort be more conscious?

— Encourage self-appointed ambassadors to tell your organization's story

— Clarity yields results (how clear are you?)

— How does the jargon you use affect how others see your organization?

— Ivy SeaZine: Authentic communication, authentic marketing

Available to Ivy Sea VIP Members in the VIP-only collection: